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Harold & Kumar Go to White Castle (2004) IMDB rating: 7.20 Plot: Two twenty-something stoner roommates — one a Korean American investment banker; the other an Indian American medical school candidate — go through a life changing journey, as they spend a night roaming the state of New Jersey in search of White Castle hamburgers.

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Actors: Cho John,Penn Kal,Harris Neil Patrick,Krumholtz David,Thomas Eddie Kaye,Meloni Christopher,Reynolds Ryan,Willard Fred,Embry Ethan,Tinkler Robert,Braun Steve,Bochart Dan,Sheer Mike,Thompson Christopher,Tsarouchas Angelo,Adventure,Comedy,

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Was Harold and Kumar go to White Castle product placement?
Did White Castle pay for their chain to be in the film?

Did the producers pay White Castle so that the White Castle name to be used in the film?

How does product placement work?

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basically, the company pays for it’s name/company to be shown in a film with a large projected audience. they give the money to the film producers during pre-production. I would say that since White Castle was in the title as well as having orchestral music when they arrived, they paid for the spot.

Damien L | May 25, 2008

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eh most likely
aJames <3 | May 25, 2008

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probably. the writers prolly had to ask wc for permission. so they prolly first floated the idea to wc for money.
Lee L | May 25, 2008